About the Brand; Grey is the inconspicuous choice – a neutral tone that blends into any bathroom rather than dominating it. The Soapi magnetically holds solid soap and solid shampoo to the wall, allowing both to dry freely after showering instead of softening in a dish. It adheres permanently to tiles, glass, stainless steel, or ceramic with waterproof industrial adhesive – no drilling, no suction cup, and removes without residue. The casing is made from approximately 90% recycled fishing nets. Works with any crown cap. Sustainability: Our Soapis are injection-moulded from recycled plastic granules sourced from Denmark. Our supplier produces the granules from discarded fishing nets, ropes, and other marine plastic waste. Depending on the colouring and brightening of the processed pellets, the proportion of recycled fishing nets and ropes is approximately 90%. The Soapis are produced directly in Berlin.